How to Customize posts for each social?
Customize your social media posts for different platforms using Chat To Clients CRM Social Planner. You can create unique captions and media for each selected channel without creating separate posts.
This guide explains how to customize, review, and publish platform-specific content.
TABLE OF CONTENTS
- What is the "Customize for Each Post" Feature?
- How to Customize Posts for Each Social Channel
- Important Considerations
- Frequently Asked Questions
- Related Articles
What is the "Customize for Each Post" Feature?
The Customize for Each Channel feature allows you to tailor captions and media for different social platforms within a single post. This helps ensure your content meets each platform's requirements while managing everything from one place.
Here's a thorough understanding of what the feature entails:
Multi-Platform Compatibility: This feature enables users to select multiple social media platforms (such as Facebook, LinkedIn etc.) and customize the content according to the specific character limitations and requirements of each platform.
Content Customization: Recognizing the disparities in character limits among various social media channels, this feature allows for individualized content crafting. Whether you want a short message for LinkedIn or an extended post for Facebook, you can create both within the same interface.
Toggle Switch: A simple toggle switch allows users to switch between customized content for different channels and standardized content that applies across all selected platforms. This ensures flexibility in content creation and delivery.
AI Integration: The integration with Content AI means users can leverage artificial intelligence to generate content up to 900 words, adapting it to different content sizes (small, medium, and large) based on the type of social media being used.
Scheduling Capability: Not only can you create customized posts, but you can also schedule them for a later time, automating your social media management process.
Cost-Effective and Time-Efficient: This feature minimizes the effort needed to create separate posts for different platforms, saving time and resources and ensuring a cohesive yet customized marketing approach.
How to Customize Posts for Each Social Channel
Chat To Clients CRM allows you to customize content for multiple connected social accounts before publishing. Follow these steps to create platform-specific posts.
Navigate to Marketing → Social Planner and click + New Post → Create New Post.
Choose to Customize for Each Channel:
To get the customization option to appear, you need to select multiple social media channels, such as Facebook, Instagram, LinkedIn, GMB (Google My Business), etc.
Once you've selected the social media channels you want to post on, you'll see an option to "toggle on" the customization for each channel.
Customize for each Channel
By toggling this on, you can create unique content for each platform, considering their individual character limitations and media formats like images/videos.
Craft Your Custom Content:
Write your content for each channel, making sure to adhere to the specific character limits for each platform (e.g., 5,000 for Facebook, 1,500 for GMB, etc.).
Character Limits of Various Social Media Channels
Here's a table that indicates the character limits for different social media channels, an essential factor in using the "Customize for Each Post" feature:
| Channel | Character limit |
|---|---|
| Facebook pages & groups | 5,000 |
| Instagram profiles | 2,200 |
| LinkedIn pages & profiles | 3,000 |
| GMB (Google My Business) | 1,500 |
You can view and edit the content for different channels separately, ensuring that each post aligns with the platform's character limit and audience preferences.
Add Media (image/video): Adding reference for file sizes
You can add images, videos, or other multimedia elements to enhance your post if applicable for each social media.
- If media is still uploading, switching social accounts can discard the in-progress upload.
- If media is still uploading, switching the Customize for Each Post toggle can remove the in-progress upload.
- If a video thumbnail is processing, switching the social account or the Customize for Each Post toggle can interrupt thumbnail processing. You may need to reapply the thumbnail.
Leverage Content AI (Optional):
If you want to utilize AI for content creation, you can do so at this stage to generate new words or adapt the content size based on the type of social media.
Schedule or Post Immediately:
Once you've crafted the content for each channel, you can post it immediately or schedule it later.
Confirm and review all details to ensure accuracy and consistency across platforms.
Please Note:
If you turn off the customization toggle, the active social content will apply to all the social channels selected, and there will be a warning that customized content will be lost.
By following these steps, you can utilize the "Customize for Each Post" feature to create personalized and platform-specific content for different social media channels, maximizing your reach and engagement. It's an efficient way to manage diverse campaigns and tailor messages to resonate with each platform's unique audience.
Important Considerations
Each social platform has different content requirements. Reviewing these details before publishing helps prevent formatting errors or lost changes.
Multiple Accounts: Select at least two social accounts to enable channel-specific customization.
Turning Off Customization: Disabling the toggle applies the active channel's content to all selected channels and discards other customized versions.
Media Uploads: Allow images, videos, and thumbnails to finish processing before switching channels or changing the customization toggle.
Platform Requirements: Check supported character limits and media formats before publishing.
For detailed requirements, refer to Social Planner Content Guidelines - Image, Video, and Text.
Frequently Asked Questions
Q: Why can't I see the Customize for Each Channel option?
The customization option appears when you select multiple social accounts while creating a post.
Q: What happens if I turn off customization after editing multiple posts?
The active channel's content will be applied across all selected channels, and the other customized versions will be lost.
Q: Can I use Content AI to create customized captions?
Yes. You can use Content AI to assist with generating and editing content for your selected social channels.
Q: What happens if my content exceeds a platform's character limit?
You must adjust the content to meet that platform's requirements before publishing. Social Planner may display a warning when the limit is exceeded.