How to Convert a Marketing Template into a Utility Template Using the Template Rewriter
Convert a Marketing Template into a Utility Template
Use the Template Rewriter to revise and resubmit your template for a new category
Table of Contents
How to Convert a Marketing Template Into a Utility Template Using the Template Rewriter
Please note: If Meta does not approve the template, you will need to manually create the template and change the content.
FAQ
Q1. Can I change a template's category directly from Marketing to Utility?
No. WhatsApp does not allow direct category changes. You must use the Template Rewriter to revise and resubmit the template.
Q2. Will the same template name work for the new Utility version?
If the template is already approved as Marketing, you'll need to use a different name for the revised Utility version.
Q3. How long does Meta take to approve the rewritten template?
Approval can take up to 24–48 hours, but it's usually quicker if the content is clearly compliant.
Q4. What if the template is rejected again?
Check the rejection reason in your WhatsApp template dashboard, refine the content further, and resubmit.
Q5. Do Utility templates cost less or have different delivery rules?
Yes. Utility templates within a 24-hour service window are often free, and they bypass user opt-out restrictions applicable to Marketing messages.